PRODUCT PLACEMENT EFFECTIVENESS: A STUDY ON THE INTERNET
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IACIS
2012-01-01
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| Series: | Issues in Information Systems |
| Online Access: | http://iacis.org/iis/2012/124_iis_2012_253-259.pdf |