PRODUCT PLACEMENT EFFECTIVENESS: A STUDY ON THE INTERNET
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IACIS
2012-01-01
|
| Series: | Issues in Information Systems |
| Online Access: | http://iacis.org/iis/2012/124_iis_2012_253-259.pdf |
| _version_ | 1811315518838145024 |
|---|---|
| author | Su-Houn Liu Hsiu-Li Liao Hui-Ju Chen |
| author_facet | Su-Houn Liu Hsiu-Li Liao Hui-Ju Chen |
| author_sort | Su-Houn Liu |
| collection | DOAJ |
| first_indexed | 2024-04-13T11:32:45Z |
| format | Article |
| id | doaj.art-316c8ce4bf68401789bbeeba56dbf95a |
| institution | Directory Open Access Journal |
| issn | 1529-7314 |
| language | English |
| last_indexed | 2024-04-13T11:32:45Z |
| publishDate | 2012-01-01 |
| publisher | IACIS |
| record_format | Article |
| series | Issues in Information Systems |
| spelling | doaj.art-316c8ce4bf68401789bbeeba56dbf95a2022-12-22T02:48:32ZengIACISIssues in Information Systems1529-73142012-01-011322532593450PRODUCT PLACEMENT EFFECTIVENESS: A STUDY ON THE INTERNETSu-Houn LiuHsiu-Li LiaoHui-Ju Chenhttp://iacis.org/iis/2012/124_iis_2012_253-259.pdf |
| spellingShingle | Su-Houn Liu Hsiu-Li Liao Hui-Ju Chen PRODUCT PLACEMENT EFFECTIVENESS: A STUDY ON THE INTERNET Issues in Information Systems |
| title | PRODUCT PLACEMENT EFFECTIVENESS: A STUDY ON THE INTERNET |
| title_full | PRODUCT PLACEMENT EFFECTIVENESS: A STUDY ON THE INTERNET |
| title_fullStr | PRODUCT PLACEMENT EFFECTIVENESS: A STUDY ON THE INTERNET |
| title_full_unstemmed | PRODUCT PLACEMENT EFFECTIVENESS: A STUDY ON THE INTERNET |
| title_short | PRODUCT PLACEMENT EFFECTIVENESS: A STUDY ON THE INTERNET |
| title_sort | product placement effectiveness a study on the internet |
| url | http://iacis.org/iis/2012/124_iis_2012_253-259.pdf |
| work_keys_str_mv | AT suhounliu productplacementeffectivenessastudyontheinternet AT hsiuliliao productplacementeffectivenessastudyontheinternet AT huijuchen productplacementeffectivenessastudyontheinternet |