From Translation to Transcreation in the Tourism Industry: SMEs and the Arab Market
This study aims to outline a translation analysis of the websites of Spanish hotel companies operating internationally, specifically in Arab countries, in order to detect the most appropriate translation strategies when it comes to translating cultural aspects from Spanish to Arabic and which may c...
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| Format: | Article |
| Language: | deu |
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Universidad Complutense de Madrid
2020-12-01
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| Series: | Estudios de Traducción |
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| Online Access: | https://revistas.ucm.es/index.php/ESTR/article/view/67476 |