PERBANDINGAN HARAPAN KONSUMEN MERER SEPEDA MOTOR SUZUKI DAN HONDA DALAM ASPEK PRODUK, HARGA, SALURAN DISTRIBUSI DAN PROMOSI
Consumers' expectations are the cornerstones of consumer to make purchase decisions. In fact the level of someone's expectations can be assessed, can be measured, and can be affected. The purpose of this study is to determine whether there are differences between consumer expectation level...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Management, Faculty of Economics and Business, Universitas Surabaya
2011-09-01
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| Series: | Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | https://www.journalmabis.org/mabis/article/view/192 |