PERBANDINGAN HARAPAN KONSUMEN MERER SEPEDA MOTOR SUZUKI DAN HONDA DALAM ASPEK PRODUK, HARGA, SALURAN DISTRIBUSI DAN PROMOSI
Consumers' expectations are the cornerstones of consumer to make purchase decisions. In fact the level of someone's expectations can be assessed, can be measured, and can be affected. The purpose of this study is to determine whether there are differences between consumer expectation level...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Management, Faculty of Economics and Business, Universitas Surabaya
2011-09-01
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| Series: | Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | https://www.journalmabis.org/mabis/article/view/192 |
| _version_ | 1828048056765906944 |
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| author | J.E. Sutanto Christian Yohandoyo |
| author_facet | J.E. Sutanto Christian Yohandoyo |
| author_sort | J.E. Sutanto |
| collection | DOAJ |
| description | Consumers' expectations are the cornerstones of consumer to make purchase decisions. In fact the level of someone's expectations can be assessed, can be measured, and can be affected. The purpose of this study is to determine whether there are differences between consumer expectation levels Suzuki and Honda motorcycles. The population of this study is the owner of Suzuki and Honda motorcycles. While sample is set at 97 respondents consisting of 71 Suzuki motorcycle owners and 26 owners of Honda motorcycles. The analysis technique used in this study is Manova. The results after using Manova analysis there are significant differences between Honda’s and Suzuki’s respondents at price variable, whereas in product, distribution channel, and promotion variables found no significant differences. The conclusion showed that there is the difference of level of consumer expectations Suzuki and Honda motorcycles in the price variable. The contribution on this research is Honda motorcycle dealers can increase sales by increasing of consumer expectations in product, pricing, distribution channels, and promotion. |
| first_indexed | 2024-04-10T18:51:11Z |
| format | Article |
| id | doaj.art-31853f4412bf407ab829f00c0dee86d8 |
| institution | Directory Open Access Journal |
| issn | 1412-3789 2477-1783 |
| language | English |
| last_indexed | 2024-04-10T18:51:11Z |
| publishDate | 2011-09-01 |
| publisher | Department of Management, Faculty of Economics and Business, Universitas Surabaya |
| record_format | Article |
| series | Manajemen dan Bisnis |
| spelling | doaj.art-31853f4412bf407ab829f00c0dee86d82023-02-01T07:29:32ZengDepartment of Management, Faculty of Economics and Business, Universitas SurabayaManajemen dan Bisnis1412-37892477-17832011-09-0110210.24123/jmb.v10i2.192164PERBANDINGAN HARAPAN KONSUMEN MERER SEPEDA MOTOR SUZUKI DAN HONDA DALAM ASPEK PRODUK, HARGA, SALURAN DISTRIBUSI DAN PROMOSIJ.E. Sutanto0Christian Yohandoyo1Universitas CiputraUniversitas CiputraConsumers' expectations are the cornerstones of consumer to make purchase decisions. In fact the level of someone's expectations can be assessed, can be measured, and can be affected. The purpose of this study is to determine whether there are differences between consumer expectation levels Suzuki and Honda motorcycles. The population of this study is the owner of Suzuki and Honda motorcycles. While sample is set at 97 respondents consisting of 71 Suzuki motorcycle owners and 26 owners of Honda motorcycles. The analysis technique used in this study is Manova. The results after using Manova analysis there are significant differences between Honda’s and Suzuki’s respondents at price variable, whereas in product, distribution channel, and promotion variables found no significant differences. The conclusion showed that there is the difference of level of consumer expectations Suzuki and Honda motorcycles in the price variable. The contribution on this research is Honda motorcycle dealers can increase sales by increasing of consumer expectations in product, pricing, distribution channels, and promotion.https://www.journalmabis.org/mabis/article/view/192harapan konsumen, marketing mix |
| spellingShingle | J.E. Sutanto Christian Yohandoyo PERBANDINGAN HARAPAN KONSUMEN MERER SEPEDA MOTOR SUZUKI DAN HONDA DALAM ASPEK PRODUK, HARGA, SALURAN DISTRIBUSI DAN PROMOSI Manajemen dan Bisnis harapan konsumen, marketing mix |
| title | PERBANDINGAN HARAPAN KONSUMEN MERER SEPEDA MOTOR SUZUKI DAN HONDA DALAM ASPEK PRODUK, HARGA, SALURAN DISTRIBUSI DAN PROMOSI |
| title_full | PERBANDINGAN HARAPAN KONSUMEN MERER SEPEDA MOTOR SUZUKI DAN HONDA DALAM ASPEK PRODUK, HARGA, SALURAN DISTRIBUSI DAN PROMOSI |
| title_fullStr | PERBANDINGAN HARAPAN KONSUMEN MERER SEPEDA MOTOR SUZUKI DAN HONDA DALAM ASPEK PRODUK, HARGA, SALURAN DISTRIBUSI DAN PROMOSI |
| title_full_unstemmed | PERBANDINGAN HARAPAN KONSUMEN MERER SEPEDA MOTOR SUZUKI DAN HONDA DALAM ASPEK PRODUK, HARGA, SALURAN DISTRIBUSI DAN PROMOSI |
| title_short | PERBANDINGAN HARAPAN KONSUMEN MERER SEPEDA MOTOR SUZUKI DAN HONDA DALAM ASPEK PRODUK, HARGA, SALURAN DISTRIBUSI DAN PROMOSI |
| title_sort | perbandingan harapan konsumen merer sepeda motor suzuki dan honda dalam aspek produk harga saluran distribusi dan promosi |
| topic | harapan konsumen, marketing mix |
| url | https://www.journalmabis.org/mabis/article/view/192 |
| work_keys_str_mv | AT jesutanto perbandinganharapankonsumenmerersepedamotorsuzukidanhondadalamaspekprodukhargasalurandistribusidanpromosi AT christianyohandoyo perbandinganharapankonsumenmerersepedamotorsuzukidanhondadalamaspekprodukhargasalurandistribusidanpromosi |