Current Status and Future Issues in Research on Creativity of Frontline Employees in Service Organizations
Employees in service frontline positions, which are the point of contact between service providers and customers, interact with customers with heterogeneous concerns. Given these service characteristics of needing to meet the unique needs of each customer, service frontline employees are required to...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2019-06-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/39/1/39_2019.027/_html/-char/en |