A model of alignment between international marketing strategy with organizational contextual dimensions and international marketing subsystems and its effect on export performance (case study: engineering and technical services industry)
This paper is consequence of field survey that is done for studying the effect of alignment between international marketing strategy and organizational contextual dimensions and international marketing subsystems on export performance of engineering and technical services firms. The statistical popu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2007-09-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī |
| Subjects: | |
| Online Access: | https://jims.atu.ac.ir/article_4450_01f7d794e041a1ee23e5c483738dd02d.pdf |