An Analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry
There is a dearth of sport marketing research investigating the strategic potential of socially responsible sport marketing practices for organizations in the sport management industry. Despite the more recent focus on this the emergent topic within marketing literature, there is a lack of applicati...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2022-06-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440221108181 |