How long is a good story? Compressed narratives in British screen advertising since 1955
The sixty second commercial has held a privileged status with the British television advertising industry since 1955. Recent scholarship in the useful film paradigm offers a promising starting point to analyse the design craft of the industry, as does scholarship on early advertising film. But in or...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University College Cork
2023-08-01
|
| Series: | Alphaville: Journal of Film and Screen Media |
| Online Access: | https://www.alphavillejournal.com/Issue25/HTML/DossierCaston.html |