How long is a good story? Compressed narratives in British screen advertising since 1955

How long is a good story? Compressed narratives in British screen advertising since 1955

The sixty second commercial has held a privileged status with the British television advertising industry since 1955. Recent scholarship in the useful film paradigm offers a promising starting point to analyse the design craft of the industry, as does scholarship on early advertising film. But in or...

Полное описание

Библиографические подробности
Главный автор:	Emily Caston
Формат:	Статья
Язык:	English
Опубликовано:	University College Cork 2023-08-01
Серии:	Alphaville: Journal of Film and Screen Media
Online-ссылка:	https://www.alphavillejournal.com/Issue25/HTML/DossierCaston.html

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