Controlling of the ecological and economic enterprise security on the bases of ecomarketing

The author of the article described the ecological and economic security concept and defined main methodological approaches to its research. The necessity of the enterprise development on the bases of ecological marketing was grounded. An estimation procedure that shows ecological goods corresponds...

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Bibliographic Details
Main Authors: O.V. Prokopenko, V.Yu. Shkola
Format: Article
Language:English
Published: Sumy State University 2012-12-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_337_346.pdf