The Marketing Performance Management in the Context of Sustainable Development of Enterprise: The Theoretical-Methodical Aspect
The article is aimed at defining the theoretical-methodical foundations of marketing performance management in the context of sustainable development of enterprise. The scientific-methodical approach to management of marketing performance on principles of sustainable development of enterprises is su...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2018-11-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2018-11_0-pages-346_351.pdf |