Corporate social responsibility marketing; a way to firm performance; an empirical study: case of Egypt
Abstract This study aims to clarify the impact that CSR marketing has on the firm performance. Benefits of Corporate Social Responsibility Marketing Activities Employed by Companies Explored through Website, Google Search, Annual Report, and Egyptian CSR Reports. This study employs exploratory and q...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
SpringerOpen
2024-02-01
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Series: | Future Business Journal |
Subjects: | |
Online Access: | https://doi.org/10.1186/s43093-024-00302-y |