HORIZONTAL CSR AND GOTONG ROYONG COMMUNICATION

In an era of increasingly horizontal, equal, and communal communication, new models are needed to develop corporate social responsibility (CSR) programs that are more effective and relevant. Indonesia has a rich culture that can contribute to the development of new models of corporate communication,...

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Bibliographic Details
Main Author: Bambang Sukma Wijaya
Format: Article
Language:English
Published: Universitas Bakrie 2012-02-01
Series:Journal Communication Spectrum
Subjects:
Online Access:https://journal.bakrie.ac.id/index.php/Journal_Communication_spectrum/article/view/2483