Impact of personalization on customer commitment and intention to use e-banking services
Introduction: The purpose of the current essay is to apply patterns of personalization to customer`s commitment with the role of neutralizing the compatibility of technology in the electronic banking industry in Iran. In the world today, as access to the Internet and its options has grown, the numbe...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2022-04-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2826_2c1887a273599c2b26bf7ec065be22ca.pdf |