Application of Data Mining in direct marketing

Application of Data Mining in direct marketing

<p class="Tekst"><span class="hps"><span lang="EN-US">The key to</span></span><span lang="EN-US"> <span class="hps">successful business operations lies</span> <span class="hps">in</sp...

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Bibliographic Details
Main Authors: Dejana Pavlović, Marija M Reljić, Sonja Jaćimović
Format: Article
Language:English
Published: Economics institute, Belgrade 2014-04-01
Series:Industrija
Subjects:
Mining
Marketing
Decision
Data mining
Online Access:http://aseestant.ceon.rs/index.php/industrija/article/view/5087

Internet

http://aseestant.ceon.rs/index.php/industrija/article/view/5087

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