Sustainable luxury purchase behavior in the Post-Pandemic Era: a grounded theory study in China
Despite the increasing sustainable practices from the luxury industry, research show little evidence on consumers’ reactions toward sustainable luxury. This paper aims at understanding changes in consumers’ consumption behavior toward sustainable luxury fashion products in the Post-Pandemic Era. We...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2023-10-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1260537/full |