Sustainable luxury purchase behavior in the Post-Pandemic Era: a grounded theory study in China

Sustainable luxury purchase behavior in the Post-Pandemic Era: a grounded theory study in China

Despite the increasing sustainable practices from the luxury industry, research show little evidence on consumers’ reactions toward sustainable luxury. This paper aims at understanding changes in consumers’ consumption behavior toward sustainable luxury fashion products in the Post-Pandemic Era. We...

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Bibliographic Details
Main Authors: Huaxia Yang, Xiaoyan Su, Kojo Shion
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-10-01
Series:Frontiers in Psychology
Subjects:
sustainable consumption
Post-Pandemic Era
luxury purchase
grounded theory
purchase behavior
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1260537/full

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