Analisis Multimodal pada Teks Iklan untuk Mengidentifikasi Aspek Ketulusan Iklan

Analisis Multimodal pada Teks Iklan untuk Mengidentifikasi Aspek Ketulusan Iklan

This study aims to analyze the sincerity aspect of Indonesian and Korean advertisements through multimodal analysis. This study uses a content analysis research method using the FCB Grid Model on several products, namely fast food, tobacco, and telecommunications. The selection of ad samples was car...

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Bibliographic Details
Main Authors: Lee Seung Hoon, Syihabuddin Syihabuddin, Dadang Sudana, Wawan Gunawan
Format: Article
Language:English
Published: Universitas Mulawarman 2023-03-01
Series:Diglosia
Subjects:
advertising sincerity
expressive maxims
fcb grid model
content analysis
Online Access:https://diglosiaunmul.com/index.php/diglosia/article/view/579

Internet

https://diglosiaunmul.com/index.php/diglosia/article/view/579

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