Engaging the Local Communities in Developing Cultural Tourism Projects in the Southern Tanzania Tourist Circuit: An Exploratory Study

This study intends to explore factors that influence local communities’ participation in cultural tourism activities. Focused ethnographic research based on the Theory of Behaviour Planned (TPB) modeling framework was used to elicit positive and negative belief descriptors that form the basis for lo...

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Bibliographic Details
Main Authors: Emmanuel Samwel Mtani, Yee-Lee Chong, Khor Saw Chin
Format: Article
Language:English
Published: AfricaJournals 2023-02-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_14_12_1_208-225.pdf