The Effect of Music on Store Shopping: Mediating Role of the Time Spent of Customer in Store
Competition issue in today’s market is not exclusively limited to manufacturing enterprises. Suppliers and especially big retailers are increasingly facing this challenging problem too. Regarding to the context of Iranian culture, big retailers are against very large number of small groceries that t...
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| Format: | Article |
| Language: | fas |
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University of Isfahan
2013-09-01
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| Series: | تحقیقات بازار یابی نوین |
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| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-839-1&slc_lang=en&sid=1 |