Personal Brand Promotion Model

The purpose of the article is to build a model of the formation of one's own brand, which is based on a wide range of principles of system analysis, and allows to predict the effectiveness of the decisions made. The article proves that for the effective formation and promotion of a personal bra...

Full description

Bibliographic Details
Main Authors: Novikova Tetyana V., Khrystoforova Olena M., Morozova Nadiia L., Malafeyev Timur R., Babenko Maksym V.
Format: Article
Language:English
Published: PH "INZHEK" 2022-11-01
Series:Problemi Ekonomiki
Subjects:
Online Access:https://www.problecon.com/export_pdf/problems-of-economy-2022-4_0-pages-232_244.pdf