Analysis of Signage using Eye-Tracking Technology
Signs, in all their forms and manifestations, provide visual communication for wayfinding, commerce, and public dialogue and expression. Yet, how effectively a sign communicates and ultimately elicits a desired reaction begins with how well it attracts the visual attention of prospective viewers. T...
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| Format: | Article |
| Language: | English |
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University of Oklahoma Libraries
2020-02-01
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| Series: | Interdisciplinary Journal of Signage and Wayfinding |
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| Online Access: | https://journals.shareok.org/ijsw/article/view/56 |