A six-country comparison of the internet shopper profile
As the Internet continues to evolve across the globe, the importance of understanding the similarities and dissimilarities among consumers in different regions is crucial for bothe marketing theory and practice. The authors report the characteristics of Internet shoppers in six countries (United...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Catarina
2008-11-01
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| Series: | Revista de Ciências da Administração : RCA |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/adm/article/view/7929 |