A six-country comparison of the internet shopper profile
As the Internet continues to evolve across the globe, the importance of understanding the similarities and dissimilarities among consumers in different regions is crucial for bothe marketing theory and practice. The authors report the characteristics of Internet shoppers in six countries (United...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Catarina
2008-11-01
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| Series: | Revista de Ciências da Administração : RCA |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/adm/article/view/7929 |
| _version_ | 1797430998629089280 |
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| author | Thomas G. Brashear Vishal Kashyap Michael D. Musante Naveen Donthu |
| author_facet | Thomas G. Brashear Vishal Kashyap Michael D. Musante Naveen Donthu |
| author_sort | Thomas G. Brashear |
| collection | DOAJ |
| description | As the Internet continues to evolve across the globe, the importance of understanding
the similarities and dissimilarities among consumers in different regions is crucial for
bothe marketing theory and practice. The authors report the characteristics of Internet
shoppers in six countries (United States, England, New Zealand, China, Brazil,
and Bulgaria). Internet shoppers and non-shoppers in these countries are profiled
and compared on attitudes, motivations, and demographics. The work extends the
research of Donthu and Garcia (1999) into an international realm and seeks to build
on our current knowledge in this area. Findings show that online shoppers share many
similar traits around the world. Internet shoppers in all the countries examined are
similar with regard to their desire for convenience, are more impulsive, have more
favorable attitudes towards direct marketing and advertising, are wealthier and are
heavier users of both email and the Internet. |
| first_indexed | 2024-03-09T09:35:38Z |
| format | Article |
| id | doaj.art-325fd0ace6d24acc928165ff4ddf0f28 |
| institution | Directory Open Access Journal |
| issn | 1516-3865 2175-8077 |
| language | English |
| last_indexed | 2024-03-09T09:35:38Z |
| publishDate | 2008-11-01 |
| publisher | Universidade Federal de Santa Catarina |
| record_format | Article |
| series | Revista de Ciências da Administração : RCA |
| spelling | doaj.art-325fd0ace6d24acc928165ff4ddf0f282023-12-02T01:49:59ZengUniversidade Federal de Santa CatarinaRevista de Ciências da Administração : RCA1516-38652175-80772008-11-011021547510.5007/2175-8069.2008v10n21p546847A six-country comparison of the internet shopper profileThomas G. Brashear0Vishal Kashyap1Michael D. Musante2Naveen Donthu3University of Massachusetts AmherstXavier UniversityQuinnipiac UniversityGeorgia State UniversityAs the Internet continues to evolve across the globe, the importance of understanding the similarities and dissimilarities among consumers in different regions is crucial for bothe marketing theory and practice. The authors report the characteristics of Internet shoppers in six countries (United States, England, New Zealand, China, Brazil, and Bulgaria). Internet shoppers and non-shoppers in these countries are profiled and compared on attitudes, motivations, and demographics. The work extends the research of Donthu and Garcia (1999) into an international realm and seeks to build on our current knowledge in this area. Findings show that online shoppers share many similar traits around the world. Internet shoppers in all the countries examined are similar with regard to their desire for convenience, are more impulsive, have more favorable attitudes towards direct marketing and advertising, are wealthier and are heavier users of both email and the Internet.https://periodicos.ufsc.br/index.php/adm/article/view/7929internet shoppers and non-shoppersdirect marketing and advertising |
| spellingShingle | Thomas G. Brashear Vishal Kashyap Michael D. Musante Naveen Donthu A six-country comparison of the internet shopper profile Revista de Ciências da Administração : RCA internet shoppers and non-shoppers direct marketing and advertising |
| title | A six-country comparison of the internet shopper profile |
| title_full | A six-country comparison of the internet shopper profile |
| title_fullStr | A six-country comparison of the internet shopper profile |
| title_full_unstemmed | A six-country comparison of the internet shopper profile |
| title_short | A six-country comparison of the internet shopper profile |
| title_sort | six country comparison of the internet shopper profile |
| topic | internet shoppers and non-shoppers direct marketing and advertising |
| url | https://periodicos.ufsc.br/index.php/adm/article/view/7929 |
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