A study on factors limiting online shopping behaviour of consumers

Purpose – This study aims to investigate consumer behaviour towards online shopping, which further examines various factors limiting consumers for online shopping behaviour. The purpose of the research was to find out the problems that consumers face during their shopping through online stores. Desi...

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Bibliographic Details
Main Authors: Bindia Daroch, Gitika Nagrath, Ashutosh Gupta
Format: Article
Language:English
Published: Emerald Publishing 2021-04-01
Series:Rajagiri Management Journal
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/RAMJ-07-2020-0038/full/pdf?title=a-study-on-factors-limiting-online-shopping-behaviour-of-consumers