Development of a Sensory Method to Detect Food-Elicited Emotions Using Emotion-Color Association and Eye-Tracking

Development of a Sensory Method to Detect Food-Elicited Emotions Using Emotion-Color Association and Eye-Tracking

Studying consumers’ implicit emotions has been always described as a difficult and a complicated mission due to the emotions being of a non-cognitive nature. This research aims to develop a new method based on emotion-color association (ECA) to detect consumer’s implicit food-eli...

Full description

Bibliographic Details
Main Authors: Diana Ismael, Angelika Ploeger
Format: Article
Language:English
Published: MDPI AG 2019-06-01
Series:Foods
Subjects:
the color scale
emotion-color association (ECA)
color-emotion association
eye-tracking
light colors
dark colors
general positive emotions (GPE)
general negative emotions (GNE)
sensory evaluation
self-reported questionnaire (SRQ)
verbal emotion-based questionnaire (VEQ)
Online Access:https://www.mdpi.com/2304-8158/8/6/217

Internet

https://www.mdpi.com/2304-8158/8/6/217

Similar Items