Reflections on qualitative research in business Consideraciones sobre investigación cualitativa en administración Considerações sobre pesquisa qualitativa em administração

Qualitative research, although very frequently used in companies, is infrequently discussed in academic texts in its global context. Some exceptions are Godoy (1995 a, b, c) and Silva et al. (2006), to name a few. The approaches of qualitative researchers’ articles and books often focus on...

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Bibliographic Details
Main Author: Ana Akemi Ikeda
Format: Article
Language:Portuguese
Published: Emerald Publishing 2009-09-01
Series:REGE Revista de Gestão
Subjects:
Online Access:http://www.revistas.usp.br/rege/article/view/36677