Sensory Brand Experience: Development and Validation in the Chinese Context
Extant scales related to measuring the sensory aspect of a brand from the consumer’s perspective are typically either too abstract or too concrete. Thus, this study aimed to create a scale with a medium degree of abstraction by which to measure sensory brand experience. This entailed a process of sc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2020-07-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/article/10.3389/fpsyg.2020.01436/full |