Analysis of dissertations in field of «services marketing»
The article analyzes thesis which raised issues in field of services marketing in Ukraine. The analysis was performed to examine implementation of marketing services theory in national scientific thought.
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| Format: | Article |
| Language: | English |
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Sumy State University
2012-09-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_3_48_62.pdf |