Analysis of dissertations in field of «services marketing»
The article analyzes thesis which raised issues in field of services marketing in Ukraine. The analysis was performed to examine implementation of marketing services theory in national scientific thought.
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2012-09-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_3_48_62.pdf |
| _version_ | 1797329710361870336 |
|---|---|
| author | O.O. Dyma |
| author_facet | O.O. Dyma |
| author_sort | O.O. Dyma |
| collection | DOAJ |
| description | The article analyzes thesis which raised issues in field of services marketing in Ukraine. The analysis was performed to examine implementation of marketing services theory in national scientific thought. |
| first_indexed | 2024-03-08T07:10:25Z |
| format | Article |
| id | doaj.art-3291d241d7c64933947b6fb07194cc0d |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:10:25Z |
| publishDate | 2012-09-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-3291d241d7c64933947b6fb07194cc0d2024-02-03T03:13:18ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112012-09-01334862Analysis of dissertations in field of «services marketing»O.O. DymaThe article analyzes thesis which raised issues in field of services marketing in Ukraine. The analysis was performed to examine implementation of marketing services theory in national scientific thought.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_3_48_62.pdfservicemarketing servicesthesis |
| spellingShingle | O.O. Dyma Analysis of dissertations in field of «services marketing» Marketing i Menedžment Innovacij service marketing services thesis |
| title | Analysis of dissertations in field of «services marketing» |
| title_full | Analysis of dissertations in field of «services marketing» |
| title_fullStr | Analysis of dissertations in field of «services marketing» |
| title_full_unstemmed | Analysis of dissertations in field of «services marketing» |
| title_short | Analysis of dissertations in field of «services marketing» |
| title_sort | analysis of dissertations in field of services marketing |
| topic | service marketing services thesis |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_3_48_62.pdf |
| work_keys_str_mv | AT oodyma analysisofdissertationsinfieldofservicesmarketing |