Social media as a marketing tool: a study with reference to first time voters in the university of Colombo
<p class="Default">Today’s political marketers are successfully driving target voters towards favourable attitude change (Henneberg, 2002). The first time voter group is an important target market in political marketing, and as identified in literature, social media and peer groups p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Faculty of Commerce & Manangement Studies, University of Kelaniya
2014-09-01
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| Series: | Kelaniya Journal of Management |
| Subjects: | |
| Online Access: | https://kjm.sljol.info/articles/7477 |