Social media as a marketing tool: a study with reference to first time voters in the university of Colombo

Social media as a marketing tool: a study with reference to first time voters in the university of Colombo

<p class="Default">Today’s political marketers are successfully driving target voters towards favourable attitude change (Henneberg, 2002). The first time voter group is an important target market in political marketing, and as identified in literature, social media and peer groups p...

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Bibliographic Details
Main Authors: R. Chandrasekara, M.P.P. Dharmadasa
Format: Article
Language:English
Published: Faculty of Commerce & Manangement Studies, University of Kelaniya 2014-09-01
Series:Kelaniya Journal of Management
Subjects:
Social media
Online peer influence
Political socialization
Political attitude formation
Online Access:https://kjm.sljol.info/articles/7477

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