Ethical aspects of guerrilla and ambush marketing
The paper analyzes the ethical aspects of guerrilla and ambush marketing in the time of the great crisis of the advertising industry and sponsorship agreements. Guerrilla marketing is a creative, imaginative, unexpected, unusual, aggressive, interactive, fun, cheap, inspiring, convincing, mobile and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Viša ekonomska škola Peć, Leposavić
2020-01-01
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| Series: | Ekonomski Signali |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1452-4457/2020/1452-44572002049D.pdf |