Protective behavior against personalized ads: Motivation to turn personalization off
Data collection and processing for personalized advertising has become a common practice in the industry. For this reason, regulators have been aiming to empower consumers to exercise more control over their data. Companies that collect and process data for personalized advertising are required to...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Masaryk University
2019-05-01
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| Series: | Cyberpsychology: Journal of Psychosocial Research on Cyberpspace |
| Subjects: | |
| Online Access: | https://cyberpsychology.eu/article/view/11972 |