Mediating Role of Advertising Finance in Crowdfunding Success Factors for MSMEs in Indonesia
This study aims to explore the impact of financial literacy, funding objectives, and financial advertising content on crowdfunding success, using 115 crowdfunding platforms registered with the Indonesian OJK as a sample. The study employs signaling theory, particularly in the context of equity crow...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
cita konsultindo
2023-12-01
|
| Series: | Asian Journal of Management, Entrepreneurship and Social Science |
| Subjects: | |
| Online Access: | http://www.ajmesc.com/index.php/ajmesc/article/view/578 |