Semantic Types of Personification in Design Advertising Texts
Personification is a way of artistic assimilation of reality, in the process of which an inanimate denotate is endowed with human properties. The formation of a new meaning is accompanied by implicit increments of an emotionally evaluative nature. The complex nature of this trail attracts the attent...
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Format: | Article |
Language: | English |
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Sourthern Federal University
2018-06-01
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Series: | Izvestiâ Ûžnogo Federalʹnogo Universiteta: Filologičeskie Nauki |
Subjects: | |
Online Access: | http://philol-journal.sfedu.ru/index.php/sfuphilol/article/view/1158 |
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author | Elena N. Lyashenko |
author_facet | Elena N. Lyashenko |
author_sort | Elena N. Lyashenko |
collection | DOAJ |
description | Personification is a way of artistic assimilation of reality, in the process of which an inanimate denotate is endowed with human properties. The formation of a new meaning is accompanied by implicit increments of an emotionally evaluative nature. The complex nature of this trail attracts the attention of linguists, literary critics, folklorists, psychologists, philosophers and culturologists. In the advertising sphere, personification performs various functions – the formation of an attractive image of the product, its individualization; demonstration of the advantages of the goods; creating a certain emotional mood. As instruments of impersonation in the analyzed texts are specific, collective and abstract nouns, as well as verbs with anthropomorphic semantics. In order to specify advertising images, goods are endowed with human attributes, they are represented as an assistant, friend, etc. The personifying semantics of verbal trademarks reflects the nature of the company’s activities. |
first_indexed | 2024-12-21T16:03:29Z |
format | Article |
id | doaj.art-32b99ce4c8c7499aab8ef4f054a4e934 |
institution | Directory Open Access Journal |
issn | 1995-0640 2312-1343 |
language | English |
last_indexed | 2024-12-21T16:03:29Z |
publishDate | 2018-06-01 |
publisher | Sourthern Federal University |
record_format | Article |
series | Izvestiâ Ûžnogo Federalʹnogo Universiteta: Filologičeskie Nauki |
spelling | doaj.art-32b99ce4c8c7499aab8ef4f054a4e9342022-12-21T18:57:56ZengSourthern Federal UniversityIzvestiâ Ûžnogo Federalʹnogo Universiteta: Filologičeskie Nauki1995-06402312-13432018-06-012018212813510.23683/1995-0640-2018-2-128-135Semantic Types of Personification in Design Advertising TextsElena N. Lyashenko0Southern Federal UniversityPersonification is a way of artistic assimilation of reality, in the process of which an inanimate denotate is endowed with human properties. The formation of a new meaning is accompanied by implicit increments of an emotionally evaluative nature. The complex nature of this trail attracts the attention of linguists, literary critics, folklorists, psychologists, philosophers and culturologists. In the advertising sphere, personification performs various functions – the formation of an attractive image of the product, its individualization; demonstration of the advantages of the goods; creating a certain emotional mood. As instruments of impersonation in the analyzed texts are specific, collective and abstract nouns, as well as verbs with anthropomorphic semantics. In order to specify advertising images, goods are endowed with human attributes, they are represented as an assistant, friend, etc. The personifying semantics of verbal trademarks reflects the nature of the company’s activities.http://philol-journal.sfedu.ru/index.php/sfuphilol/article/view/1158personificationdenotation of personificationhuman attributesimplicit informationindividualization of the brandformation of an attractive image of the product |
spellingShingle | Elena N. Lyashenko Semantic Types of Personification in Design Advertising Texts Izvestiâ Ûžnogo Federalʹnogo Universiteta: Filologičeskie Nauki personification denotation of personification human attributes implicit information individualization of the brand formation of an attractive image of the product |
title | Semantic Types of Personification in Design Advertising Texts |
title_full | Semantic Types of Personification in Design Advertising Texts |
title_fullStr | Semantic Types of Personification in Design Advertising Texts |
title_full_unstemmed | Semantic Types of Personification in Design Advertising Texts |
title_short | Semantic Types of Personification in Design Advertising Texts |
title_sort | semantic types of personification in design advertising texts |
topic | personification denotation of personification human attributes implicit information individualization of the brand formation of an attractive image of the product |
url | http://philol-journal.sfedu.ru/index.php/sfuphilol/article/view/1158 |
work_keys_str_mv | AT elenanlyashenko semantictypesofpersonificationindesignadvertisingtexts |