Recommendations for Internal Communication to Strengthen the Employer Brand: A Systematic Literature Review

The increasingly intense competition in organisations means that they have to develop strategies to differentiate themselves. One of these strategies consists of using internal communication to improve the company’s attractiveness to outside talent and increase its attractiveness to its existing emp...

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Bibliographic Details
Main Authors: Sara Santos, Luísa Augusto, Sónia Ferreira, Pedro Espírito Santo, Maria Vasconcelos
Format: Article
Language:English
Published: MDPI AG 2023-10-01
Series:Administrative Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-3387/13/10/223