Empirical Study Of Greenwashing Antecendent And Its Consequences On The Purchase Intention Of Environmental Friendly Products
This study aims to examine the phenomenon of alleged greenwashing at PT Tirta Fresindo Jaya as the producer of Le Minerale bottled water with variables recommended in several previous studies, including Greenwashing, Skepticism, Confusion, Information and Knowledge, and Green Purchase Intention. The...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Jenderal Soedirman University
2023-06-01
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Series: | Performance |
Online Access: | http://jos.unsoed.ac.id/index.php/performance/article/view/8626 |