Empirical Study Of Greenwashing Antecendent And Its Consequences On The Purchase Intention Of Environmental Friendly Products
This study aims to examine the phenomenon of alleged greenwashing at PT Tirta Fresindo Jaya as the producer of Le Minerale bottled water with variables recommended in several previous studies, including Greenwashing, Skepticism, Confusion, Information and Knowledge, and Green Purchase Intention. The...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Jenderal Soedirman University
2023-06-01
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| Series: | Performance |
| Online Access: | http://jos.unsoed.ac.id/index.php/performance/article/view/8626 |
| _version_ | 1797743841355235328 |
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| author | Muhammad Yusuf As-Shiddiqie Weni Novandari MD Aolywlah |
| author_facet | Muhammad Yusuf As-Shiddiqie Weni Novandari MD Aolywlah |
| author_sort | Muhammad Yusuf As-Shiddiqie |
| collection | DOAJ |
| description | This study aims to examine the phenomenon of alleged greenwashing at PT Tirta Fresindo Jaya as the producer of Le Minerale bottled water with variables recommended in several previous studies, including Greenwashing, Skepticism, Confusion, Information and Knowledge, and Green Purchase Intention. The population in this research were the people of Central Java who know Le Minerale's disposable gallon products. The sample in this research was 233 respondents who were taken using a purpose random sampling method. Results of research conducted using Structural Equation Modeling (SEM) processed with AMOS software, it shows that: (1) Greenwashing has a significant positive effect on skepticism. (2) Greenwashing has a significant positive effect on Confusion. (3) Skepticism has no effect on green purchase intention. (4) Confusion has no effect on green purchase intention. (5) Skepticism does not mediate the effect of greenwashing on the green purchase intention. (6) Confusion does not mediate the effect of greenwashing on the green purchase intention. (7) Information and knowledge do not moderate the relationship of confusion to the green purchase intention. |
| first_indexed | 2024-03-12T15:01:17Z |
| format | Article |
| id | doaj.art-32df49a5415f4950b3693bc98ff4593f |
| institution | Directory Open Access Journal |
| issn | 1829-6467 2615-8094 |
| language | English |
| last_indexed | 2024-03-12T15:01:17Z |
| publishDate | 2023-06-01 |
| publisher | Jenderal Soedirman University |
| record_format | Article |
| series | Performance |
| spelling | doaj.art-32df49a5415f4950b3693bc98ff4593f2023-08-14T04:27:01ZengJenderal Soedirman UniversityPerformance1829-64672615-80942023-06-01301273810.32424/1.jp.2023.30.1.86268626Empirical Study Of Greenwashing Antecendent And Its Consequences On The Purchase Intention Of Environmental Friendly ProductsMuhammad Yusuf As-Shiddiqie0Weni Novandari1MD Aolywlah2Universitas Jendral SoedirmanUniversitas Jenderal SoedirmanUnited International UniversityThis study aims to examine the phenomenon of alleged greenwashing at PT Tirta Fresindo Jaya as the producer of Le Minerale bottled water with variables recommended in several previous studies, including Greenwashing, Skepticism, Confusion, Information and Knowledge, and Green Purchase Intention. The population in this research were the people of Central Java who know Le Minerale's disposable gallon products. The sample in this research was 233 respondents who were taken using a purpose random sampling method. Results of research conducted using Structural Equation Modeling (SEM) processed with AMOS software, it shows that: (1) Greenwashing has a significant positive effect on skepticism. (2) Greenwashing has a significant positive effect on Confusion. (3) Skepticism has no effect on green purchase intention. (4) Confusion has no effect on green purchase intention. (5) Skepticism does not mediate the effect of greenwashing on the green purchase intention. (6) Confusion does not mediate the effect of greenwashing on the green purchase intention. (7) Information and knowledge do not moderate the relationship of confusion to the green purchase intention.http://jos.unsoed.ac.id/index.php/performance/article/view/8626 |
| spellingShingle | Muhammad Yusuf As-Shiddiqie Weni Novandari MD Aolywlah Empirical Study Of Greenwashing Antecendent And Its Consequences On The Purchase Intention Of Environmental Friendly Products Performance |
| title | Empirical Study Of Greenwashing Antecendent And Its Consequences On The Purchase Intention Of Environmental Friendly Products |
| title_full | Empirical Study Of Greenwashing Antecendent And Its Consequences On The Purchase Intention Of Environmental Friendly Products |
| title_fullStr | Empirical Study Of Greenwashing Antecendent And Its Consequences On The Purchase Intention Of Environmental Friendly Products |
| title_full_unstemmed | Empirical Study Of Greenwashing Antecendent And Its Consequences On The Purchase Intention Of Environmental Friendly Products |
| title_short | Empirical Study Of Greenwashing Antecendent And Its Consequences On The Purchase Intention Of Environmental Friendly Products |
| title_sort | empirical study of greenwashing antecendent and its consequences on the purchase intention of environmental friendly products |
| url | http://jos.unsoed.ac.id/index.php/performance/article/view/8626 |
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