Empirical Study Of Greenwashing Antecendent And Its Consequences On The Purchase Intention Of Environmental Friendly Products

Empirical Study Of Greenwashing Antecendent And Its Consequences On The Purchase Intention Of Environmental Friendly Products

This study aims to examine the phenomenon of alleged greenwashing at PT Tirta Fresindo Jaya as the producer of Le Minerale bottled water with variables recommended in several previous studies, including Greenwashing, Skepticism, Confusion, Information and Knowledge, and Green Purchase Intention. The...

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Bibliographic Details
Main Authors: Muhammad Yusuf As-Shiddiqie, Weni Novandari, MD Aolywlah
Format: Article
Language:English
Published: Jenderal Soedirman University 2023-06-01
Series:Performance
Online Access:http://jos.unsoed.ac.id/index.php/performance/article/view/8626

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