TIK TOK AS A PROMOTIONAL MEDIA TO INFLUENCE CONSUMER PURCHASE DECISIONS
The main purpose of this study is to analyze Tik Tok media as the main consideration in purchasing decisions for culinary products and Tik Tok as a medium for promoting culinary products to purchase decisions. This research was conducted in Denpasar City with a sample of 120 respondents. The data wa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2022-03-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/2691 |