Analysis of Travel Agent Online Marketing Strategies on Social Media Content Using Sentiment Analysis and Social Network Analysis
The growth and development of the internet users have given Indonesia an opportunity to develop internet-based services, such as online travel agents (OTA). Along with this OTA development, conventional travel agents were declining. Many conventional travel agents have decided to switch to online tr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Informatics Department, Faculty of Computer Science Bina Darma University
2023-12-01
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| Series: | Journal of Information Systems and Informatics |
| Subjects: | |
| Online Access: | https://journal-isi.org/index.php/isi/article/view/630 |