Modeling consumer behavior – Psychological paradigm
Modeling consumer behavior can be explained in the context of specific paradigms: sociological, psychological, cultural, neurocognitive, anthropological, and economic. With the discoveries in the field of neuroscience, the perspective of over-explaining consumer behavior is heading more toward cogni...
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| Format: | Article |
| Language: | English |
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Sciendo
2022-06-01
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| Series: | Journal of Education, Society & Multiculturalism |
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| Online Access: | https://www.jesm.ro/wp-content/uploads/2022/06/10.2478_jesm-2022-0013.pdf |