Notebook Positioning by Perceptual Map and Laddering Method
The purpose of this applied paper is to determine positioning of laptops by perceptual map and laddering method. Data collection method was survey using questionnaire. First by using the views of computer experts of selected brands, including Sony, Acer, Asus, Dell and Msi, 5 among 20 attributes, wh...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2012-12-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-369-1&slc_lang=en&sid=1 |