Export New Product Success: The Impact of Market and Technology Orientation
The extant literature implies that export companies attempt to improve export new product performance in order to reach superior and sustainable business performance and thus remain competitive. However, the degree to which companies must focus either on market or technological issues as the factors...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Mashhad: Behzad Hassannezhad Kashani
2014-12-01
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| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_115457_31f12e1370fb919773dcb0935e3ea47e.pdf |