Assessing Supermarket Food Shopper Reaction to Horsemeat Scandal in the UK

Assessing Supermarket Food Shopper Reaction to Horsemeat Scandal in the UK

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Consumer reaction to food scares has been given considerable research attention but insights into specific shopper segments’ reactions to food scares, especially those that do not pose direct health risk to the public is limited. This paper examines how different life-stage shopper segments reacted...

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Bibliographic Details
Main Authors: Fred Amofa Yamoah, David Eshun Yawson
Format: Article
Language:English
Published: EconJournals 2014-06-01
Series:International Review of Management and Marketing
Subjects:
horsemeat food scare
perception and attitude to risk
life-stage shopper segments
shopper behaviour
food safety management.
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32080/355050?publisher=http-www-cag-edu-tr-ilhan-ozturk

Internet

https://dergipark.org.tr/tr/pub/irmm/issue/32080/355050?publisher=http-www-cag-edu-tr-ilhan-ozturk

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