Comparative Analysis: The Effect of Macro and Micro Environment on Marketing Strategy and Marketing Performance of Small Medium Enterprises (Survey on Group of Small Medium Enterprises of Food and Non-Food Products in Cianjur Regency, West Java, Indonesia
This study was a comparative analysis about marketing strategy and performance of groups of food and non-food small-micro industries in Cianjur regency, West Java. The problem in this study was to know the effect of macro and micro environment on the formulation of marketing strategy to improve mar...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2017-12-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/5673 |