Conceptual model of an automated information system of marketing at the enterprise

The aim of the article. The purpose of this paper is to create a conceptual model of an automated information system of marketing that has a certain theoretical and practical value. The results of the analysis. The main advantage of this model - a comprehensive disclosure of the relationship of con...

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Bibliographic Details
Main Authors: D.V. Raiko, L.E. Lebedeva
Format: Article
Language:English
Published: Sumy State University 2014-09-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_3_142_153_0.pdf