Image and reputation as strategic components of non-material actives of territory
In article image and reputation of territory are considered as its major non-material actives. Features of their formation, growth and estimation are analyzed. Author's definitions of image, a brand and reputation of territory are offered, their place in non-material actives of territory is def...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Russian Academy of Sciences, Institute of Economics of the Ural Branch
2010-09-01
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| Series: | Экономика региона |
| Online Access: | http://www.economyofregion.com/archive/2010/33/855/pdf/ |